Meet Our Team

Founder, Developmental Writer, and Editorial Designer
Chelsea Pugh, PhD
Originally a research scientist, Chelsea founded CONCEPT after a single project sparked a new passion. Chelsea has successfully worked with over 100 clients in anything from cybersecurity, management, communications, IT, environmental, HR, and much more. A diverse writer who quickly picks up any topic, she offers extensive expertise as a diverse developmental writer and comprehensive editor.
Specialties
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Developmental & Technical Writing
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Editorial Design, Typesetting, Layout Design
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Formal Report Writing, Editing, and Design
Fun Fact
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Previously an oceanographer at NASA, Chelsea has spent several months at sea upon open ocean research ships, exploring anywhere from Antarctica to the North Pole.

Technical Writer
Nathaniel Lindsey
Nathaniel chose documentation for its combination of learning with human connection. He learned to code and subsequently secured his first documentation job. A decade into learning and making connections, he is skilled in the tech/insurance/federal spaces. He's skilled at processing information and determining the most effective presentation.
Specialties
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Developer-facing application infrastructure and code maintenance documentation
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Client/user facing application user manuals and quick start guides
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API documentation
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Flow charts, org charts, infrastructure diagrams
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Data visualization and report generation
Fun Fact
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Nathaniel originally wanted to be an English professor.

Creative Designer
Mehek Chapadia
Mehek is a seasoned creative designer with expertise in social media design, personal branding, and brand identity. Backed by a BMS degree in marketing, she combines strategic insight with fresh, engaging creativity. She has collaborated with brands across diverse industries, including fashion, healthcare, and IT, bringing each one to life through thoughtful, stand-out visuals. From initial brainstorming to full visual identity builds, Mehek’s passion for the creative process shines through. She quickly grasps your business needs and crafts designs that align with your goals and resonate with your audience.
Specialties
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Creative Design (primarily Social Media and Branding)
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Personal Branding & Brand Identity Design
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Pitch Decks & Presentation Design
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Infographics
Fun Fact
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A motorsport enthusiast at heart, Mehek enjoys singing and playing the keyboard in her free time.

Creative Director
Stella Priscilla
Stella is an award-winning Creative Professional based in sunshiny Florida and California. Fluent in English, Portuguese, and Spanish, Stella brings a fresh design aesthetic and rich experience to a range of projects spanning various industries. She is the visionary behind multiple ventures and has an extensive background in brand identity, web design, print design, and photography.
Specialties
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Branding, Logos, Pitch Decks & Presentations, Layout Design, Print Materials, Digital Design, Web Design, Photography and Retouching, Social Media Graphics, Exhibit Design, and Email Marketing Design.
Fun Fact
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Stella owns a successful photography studio and home decor brand.